Buzzfeed wants to go down the road of artificial intelligence, and will use the technology for its content.
Could this be the future? The American media Buzzfeed has just announced in a memo that it will use AI to improve and personalize its content. And this, despite the first failure represented by the attempt led by CNET, which finally had to throw in the towel (for the moment).
ChatGPT, again and again
It is therefore a memo sent yesterday, by the management of Buzzfeed to all of its staff, which should make people talk. CEO Jonah Peretti explains in the missive that they will be using artificial intelligence in their work in the future. It thus follows the path traced by CNET, which produced nearly 80 articles using the new fashionable technology before stopping.
And obviously, when we say artificial intelligence right now, we immediately think of ChatGPT. The OpenAI chatbot will be used for this operation. The future imagined by Jonah Peretti resembles a frantic collaboration between human and AI, the first proposing the ideas and the starting elements and the second, the machine, which will take care, ” to bring to life » these formats.
The appointment is given in February
And Buzzfeed is in a hurry. Management has already distributed to employees a preview of the content that will be developed with the help of artificial intelligence. The public will be able to take a look at it from next February.
To avoid falling into the traps of CNET, AI should not take place in the newsroom, where every detail must be checked in order to obtain accurate information. But ChatGPT sometimes tends to make things up.
Rather, OpenAI’s technology will improve the question-answer experience and personalize the content. In any case, if we remain cautious about the results to come, the stock market did not wait. Buzzfeed’s price has exploded since this announcement. Good or bad omen?
Source : The Verge
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