Devialet and ArianeGroup introduced the many visitors to VivaTech to an immersive cube that plunges you into the visual, and above all sound, atmosphere of a rocket taking off.
At VivaTech, Devialet and ArianeGroup exhibited a kind of immaculate white cube that contrasts sincerely with the other stands, spaces and exhibitors at Porte de Versailles. The two companies promote to visitors the experience Sound Journey to Space, born of Devialet’s fascination for ArianeGroup, mutual fascination. The desire to work together was real, despite a different apprehension of the waves, of course, but in the end common. So the project could only see the light of day. And the experience is having an effect.
Devialet and ArianeGroup want to save you a trip to Guyana
” We have quite similar problems in terms of waves explains Marie Olivereau, Devialet’s Director of Partnerships and Events. ” ArianeGroup seeks to break them at take-off, we rather seek to sublimate them, to increase them tenfold “, she formulates to sum up the experience.
The idea of the two groups could not be simpler: to offer as many people as possible the experience of taking off on a rocket. The advantage being that, to experience all the intensity of the moment, you don’t have to travel to Guyana, where the take-offs take place.
” The most intense thing about take-off is the sound that is created “recalls Marie Olivereau. ” Even if you are five kilometers from the launch pad, the image is tiny but the sound is really intense “. And if the ability to recreate this sound did the rest, there was obviously a lot of work upstream.
A traveling experience
To recreate the experience, Devialet sent one of its engineers to Guyana in 2019 to capture the sound emitted during takeoff. Upon returning, he shared all the elements, then reworked by the company’s teams.
More than the sound, the two partners have also tried to reproduce the physical sensation that the spectator can experience on the spot. ” In this experience, you live the transcription of this moment, with more artistic images that accompany it “, adds Devialet. The experience will not be limited to VivaTech since it will be itinerant, the goal for Devialet being to take it around the world.
On site, the sensations are there, and so are the visitors. On the first two days of the event, you had to count on a good hour of waiting if you wanted to live the experience for a few minutes. There is no doubt that the white cube will be attacked during the day open to the public, scheduled for Saturday.
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