Devialet, the French specialist in high-end sound, will equip the electric cars of the Chinese giant BYD

China definitely succeeded in Devialet. Four years after the start of its partnership with the local tech titan, Huawei, the French specialist in high-end sound revealed on Wednesday a major partnership with the car manufacturer BYD (Build Your Dreams). The tricolor will indeed lay off its sound technology for the models of the Shenzhen group. If the latter does not yet speak to the general French public, for lack of sales in Europe, BYD is already a giant on the local market. In 2022, the Chinese group sold no less than 910,000 electric cars, closely following Tesla, and 1.86 million including rechargeable hybrids. BYD also has strong global ambitions.

Devialet will certainly not integrate the passenger compartment of the entire range of the manufacturer from Shenzhen. The partnership currently concerns the Denza brand, formerly a joint venture owned equally by Daimler and BYD and now 90% controlled by the Asian company. A brand for…