Unfortunately, this is still not official information from Blizzard regarding Diablo Immortal, but we will have to be satisfied with it for the moment. The information comes from the site SensorTowerspecializing in data analysis of mobile games.
A good place in the rankings
Since its launch on June 1, Diablo Immortal has reportedly generated $100 million in revenue on the App Store and Google Play, which puts it at the 13th place for mobile gamer spend during this period, and 2nd place for speed record to reach this symbolic threshold. It was faster than Fire Emblem Heroes and Fortnite, which took 10 and 12 weeks respectively to hit the 100 million mark. It is however far behind Pokémon GOwhich had been a true global phenomenon upon its release, and which had generated this revenue in just 2 weeks.
It is nevertheless necessary to bring an important precision, that these incomes do not take into account those generated on PC, via Battle.net, which one imagines rather important also. But as the data above only relates to the mobile part of the games, it is still relevant.
Diablo Immortal finally available in China
What has helped Diablo Immortal rake in the revenue over the past few days is, of course, its launch in China on July 25. With its huge player base, and the popularity of the Diablo license, China is clearly Blizzard’s core target in this case. Diablo Immortal’s revenue would have been much higher if it had been released in Asia and China, along with the rest of the world. While enthusiasm for the game has died down everywhere, having been cooled by the outrageously aggressive monetization and the various scandals around the game, it is to be expected that China will be an important source of income for the game, at least for the next few weeks. It remains to be seen whether he will be able to retain his popularity and player base in China in the long term.
There are also no official figures on the number of regular players like we have on Steam, but if we are to believe the many feedback from players facing empty servers and queues that do not fill up never for dungeons, there’s good reason to believe that a large portion of players have already moved on.