Diablo Immortal, Diablo, Blizzard, 24 million, microtransactions, China, Lootboxes, review, Ban, postponement
Despite calamitous user reviews and the postponement of its release in China, Diablo Immortal, the latest from Blizzard, pays off big for its publisher.
In just 2 weeks after its launchthe enfant terrible of the Diablo license would have already brought in no less than $24 million to Activision-Blizzard. Released on mobile and PC, Diablo Immortal continues to be controversial, the fault of these micro-transactions which plague its game mechanics.
From the app tracking site AppMagicsince its release on June 2, Diablo Immortal has already generated $24 million in micro-transaction revenue. In addition, the regions that have spent the most in the title are the United States and the South Koreawhich respectively occupy 44% and 22% of total revenue. the Japan comes third with 8%.
With near 8.5 million downloadsthis mobile Diablo, previously mocked by players then hated because of micro-transactionsstill remains a colossal success for Blizzard. The game is not still not released in china and has even been delayed quite recently in order to “optimize experience, network and performance” of the title. Banned in Belgium and the Netherlands Due to Lootbox restrictions, it is possible that Blizzard, with this postponement, sets the stage to avoid further controversy in the Chinese market.
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