Diageo: Distill Ventures will pay 5ME for drinks


(CercleFinance.com) – Since launching its pre-accelerator program in July 2021, Distill Ventures (DV) has invested $5 million in entrepreneurs from underrepresented communities.

Today, DV announces its goal to invest an additional $5 million in global financing committed by Diageo, DV’s sole financing partner, over the next year.

Since its launch, the program has attracted more than 300 applications. In the first year, DV supported 10 beverage brands in the UK, US and the Netherlands, and their 19 founders, alongside Diageo.

With a broader, more overarching goal, DV will target more founders and geographies in year two, with a focus on recruiting more women and LGBTQIA+ entrepreneurs.

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