Diam’s documentary “Salam” attracted 90,000 people to the cinema in just two days


Louise Bernard and Solene Delinger

Diam’s returns to the front of the stage and sparks. After several years spent away from the media system, the former rapper confided in “Salam”, a documentary screened for two days at the cinema. The short film attracted more than 90,000 people and even dethroned “Top Gun”, the blockbuster with Tom Cruise.

It’s a winning comeback for Diam’s. With 90,000 admissions in just two days, his documentary Hello attracted a large audience. On Friday, it was even the most viewed film at the cinema with 50,000 admissions, ahead of Top Gun Maverickin theaters for several weeks.

A “young, fairly feminine and diverse” audience

As explained in Parisian Guillaume Lacroix, co-founder of Brut and producer of Salam, the audience was “young, quite feminine, very diverse”. This programming at the cinema was a kind of preview. The documentary was screened for two single days because it will then be broadcast in the fall on Brut X, the platform that produced the film. “Hello was a good launching pad”, indicated in The Parisian Philippe Godeau, who distributed the documentary. “The film also brought in people who had lost the habit of going to the cinema.”

20 million views for his interview with Augustin Trapenard

One thing is certain: Diam’s attracts crowds. His interview with Augustin Trapenard for Brut has no less than 20 million views. And the one she gave to seven to eighton TF1, offered a very good audience for the show, notably with a season record for a very important commercial target for the channel: women under 50 responsible for purchases.



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