Did Samsung overestimate the market? He ends up with an astronomical amount of unsold phones

According to Korean media The ElectricSamsung would have flooded the market with millions of smartphones.

So much so that tens of millions of them would be unsold and stored at the manufacturer.

Millions of unsold Samsung smartphones?

While Samsung prepares the formalization (among others) of its new Galaxy Z Flip 4, we learn today that the Korean giant would have greatly overestimated the smartphone market. Indeed, the magazine The Electric indicates that more than 50 million Samsung smartphones would be crammed into the inventories of the manufacturer. This represents about 18% of its total production, a share well above the usual 10% unsold. In question, a demand less strong than expected and/or an excessive production.

One might rightly think that the most high-end devices (and therefore the most expensive) are the most affected, but this is not the case. Indeed, it is the mid-range Galaxy A series that would constitute the vast majority of mobiles in stock at Samsung.

Note that Samsung had a production rate of about 20 million smartphones each month, and that the latter has recently been revised downwards, to reach 10 million terminals produced monthly. Finally, remember that in 2022, Samsung aimed to ship a total of 270 million smartphones worldwide.

Source : SamMobile