Dietrich Mateschitz and Red Bull: Sport on the border


EA 12-year-old watched sports videos on YouTube. He sees a skier standing on a slab of snow on the ridge, with the abyss in front of him. The man pushes off, swings in the narrow crevice, jumps out into the depths with a backflip. The slab of snow comes loose behind him. “Wow, awesome,” exclaims the teenager, “I want that too.”

Dietrich Mateschitz inspired young people. He moved generations of athletes to give free rein to their passion, to develop their talent, to find out what they can achieve. On Sunday you can read and hear about these tributes from the world of sport. They come from all corners of the world. The tenor: great gratitude for the effect of the Austrian, who died on Saturday at the age of 78 as a result of a serious illness. “Dietrich Mateschitz”, says the sports director of the Red Bull Formula 1 team, Helmut Marko, “was an outstanding personality. He has shaped the sport significantly.”



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