Wednesday December 30th 2020
Digital expert Sascha Pallenberg
Tesla didn't leave Daimler behind
Sascha Pallenberg is one of the critics of the German auto industry, but also one of its supporters. For example, he doesn't see that she slept through electromobility. You can tell from Tesla's numbers, he says in the ntv podcast "So techt Germany".
Sascha Pallenberg is one of the earliest "bloggers" or "nerds" in Germany. "Mobilegeeks" was the name of the website on which the Dortmund native wrote about smartphones and other technical gadgets. Then Pallenberg changed sides and decided on a corporate career. As "Head of Digital Transformation" at the automobile manufacturer Daimler, he was responsible for … yes, what actually? "I've always asked myself where these insane job titles come from," laughs Pallenberg in the ntv podcast "So techt Germany".
At Daimler, he was primarily concerned with communication. Pallenberg doesn't mince his words. "The German automotive industry must finally get out of its self-satisfaction bubble in the area of communication" was one of the sentences with which he not only made friends.
On the other hand, the Dortmund native is an ardent advocate of the industry. He does not see that Daimler, BMW or even Volkswagen overslept electric mobility. "You only have to look at the balance sheets of the supposed market leader." What is meant is Tesla. Billionaire Elon Musk's company has so far earned its money mainly from CO2 certificates, which it sells to other manufacturers.
Sascha Pallenberg does not live in Stuttgart, in the home of Daimler, but in Taiwan for many years. He is happy about that, especially in the time of the corona pandemic. There was no lockdown in the country. To do this, the virus is contained using other rigorous methods. For example, people's smartphones are tracked in quarantine so that they can be monitored.
What Sascha Pallenberg thinks of it, why German corporations are coping well with the crisis and why digital transformation is just a buzzword for him, he tells in "So techt Germany".
You can find all episodes in the ntv app, Audio Now, Apple Podcasts and Spotify. You can use the RSS feed for all other podcast apps. Copy the feed url and simply add "So techt Germany" to your podcast subscriptions.
Do you have any questions or a great guest for Frauke Holzmeier and Andreas Laukat? Then write an email to [email protected].
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