The problems are most evident with the “perceived utility value”, ie the relationship between the quality of the content and the price. Here Netflix ended up in last place. Interestingly, HBO Max takes first place in this category despite the service charging nearly the same price as Netflix.
The main reasons for users to unsubscribe from Netflix were price increases and the feeling that they were not getting adequate streaming quality for the money they paid.
When classifying the values, one has to take into account that Netflix still makes a strong impression overall. However, the competition is getting stronger. If things continue like this, Netflix will soon lose its top spot.