With 3.7 million copies distributed each week by the regional daily press (PQR), The Parisian and Le Figarothe weekly TVMagazinepublished by Groupe Figaro, was the most powerful TV magazine in France until the end of 2022. But by denouncing the contract which linked them to Groupe Figaro, in June 2021, the newspapers of the regional daily press turned everything upside down .
The entity producing the weekly was abolished, resulting in the elimination of fourteen posts and a new TVMagazine was restarted. It is now distributed only by Le Figaro, Le Parisien and The Republican of Essonne. This supplement (re)launched on Friday 6 January as part of the weekend offer from Figaro (6.10 euros) is thus turning an important page in its history.
The editors, brought together in a screen center within the Figaro, now work as much for the website as for the daily or the magazine. On the front page, three journalists, Léa Salamé, Caroline Roux and Anne-Claire Coudray, described as “the queens of the PAF”. “From news to talk shows, they have imposed their style to conquer the public”explains the newspaper in an investigation dedicated to them.
” Upgrade to a higher range “
If the horoscope and the games are still present at the end of the weekly, the health and tourism pages have been deleted. François Aubel, Culture and TV Editor-in-Chief of Figaro and the new “TV Mag”, says it wants ” upgrade to a higher range “making a diary “more demanding, with detailed portraits and reports”.
For their part, the 52 newspapers of the PQR have come together to launch their own supplement, Diverto, which some of them have already started distributing, Wednesday, January 4. On the front page of this first issue, the French actress Audrey Fleurot, in HPIthe series which recorded excellent audiences on TF1. Diverto will be distributed 3.5 million copies, on average, each week, and aims to reach 20 million euros in sales in 2023, while Le Figaro–The Parisian TV Magazine should turn around 530,000 copies and aims to break even thanks to advertising.
By dissecting the surveys addressed to readers, the two supplements have observed that the uses of screens have greatly evolved in recent years. “Over 50% of our PQR readers subscribe to a paid video-on-demand platform”emphasizes Antoine Daccord, Executive Director of Diverto. An analysis also shared by Mr. Aubel.
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