Ferrari has decided to offer a rather unique opportunity by offering the purchase of its automobiles in cryptocurrencies.
Cryptocurrencies don’t always have a bad press, even if we are currently in the middle of the trial of the FTX platform. The proof is that economic giants are adopting it, like today the car manufacturer Ferrari, which is going to offer this method of payment for its cars. So could there be a future for these tokens, which are still much criticized?
Three eligible cryptocurrencies
Ferrari will amaze everyone, and not with a new engine this time. The Italian luxury car manufacturer will indeed allow its customers to pay in cryptocurrencies. More precisely, it will open payments in bitcoins, in ethers as well as with the stablecoin USDC.
And to do this, Ferrari has established a partnership with the American bitcoin payment service provider BitPay, which will be responsible for collecting payments in cryptocurrencies and instantly converting them into common currency. Thanks to this conversion, Ferrari will be able to protect itself against the fluctuations usually observed in the crypto market.
A new type of clientele
The objective of this decision is not simply to make a publicity stunt, but also to seek new customers. “ This will allow us to connect with people who are not necessarily our customers, but who could afford a Ferrari », Indicates the manager within the group Enrico Galliera. He notably cited young investors who would have “ built their fortune on cryptocurrencies “, but also more traditional businessmen, who have managed to make profits in the crypto market, and would like to spend part of it.
To begin with, this possibility will only be open to the American market. It will then be deployed internationally, with Europe accessing it in the first quarter of 2024. Subsequently, Ferrari aims to reach all other major markets in which cryptocurrencies are considered legal means of payment.
What is the best platform to buy crypto assets at the end of 2023? When starting out buying, selling or trading cryptocurrencies like Bitcoin, choosing the exchange platform for your crypto assets should not be taken lightly. The proof being the recent setbacks of the American platform FTX. Our selection evaluates 10 of the best cryptocurrency platforms and details the criteria to take into consideration to get started safely.
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Source : Reuters
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