INTERVIEW – According to the CEO of Système U, three quarters of French people have changed their purchasing behavior over the past six months.
The CEO of Système U analyzes the cumulative impact of inflation and awareness of climate change on the purchasing behavior of the French.
LE FIGARO. – For the moment, consumption is resisting inflation. How do you explain it?
Dominique SCHELCHER. – In reality, we have been observing signs of weakening for several weeks. Non-food consumption is already falling, particularly in the textile and bazaar departments, where the decline is significant. The French go straight to the point. Even food consumption, which is still globally resilient, has not been spared. Customers are abandoning traditional fresh food departments (butchers, cheese shops, fishmongers, caterers, etc.), buying fewer big-brand products, turning to private labels and first-price products. Even the most affluent no longer hesitate to frequent hard-discount stores. Above all, the most modest households, which represent 16% of the population, “consume”…
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