(AOF) – Don’t Nod, an independent publisher and studio for the creation and development of video games, announces the arrival of Pascale Clarac as Head of Business Development, replacing Abrial Da Costa, who will be leaving her post at the end of June for other professional projects. Pascale Clarac, who has 15 years of experience in the video game sector, notably within Activision Blizzard and Plaion (formerly Koch Media), will support the growth and strengthening of the group’s economic model.
AOF – LEARN MORE
Find out more about the Video Games sector
Historical decline of the Chinese market
This year, the Chinese market, the world’s largest ahead of that of the United States, should register a decline of 2.5% compared to 2021 (to 45.44 billion dollars), according to the research firm Niko Partners. This trend is due to the 5.1% decline in the mobile segment, which represents almost two-thirds of the market, due to the limitation of playing games for those under 18 years old. At the same time, the authorities did not issue any authorization for the release of Chinese video games for a period of 263 days. Mobile titles also suffer from Apple’s mechanism – App Tracking Transparency (ATT) – which restricts advertising targeting within applications downloaded from its App Store. However, the decline in the Chinese market should be temporary. By 2026, the number of players should cross the 750 million mark for a sector then weighing more than 53 billion dollars.