There can be no question of bargains here: Amazon is bringing its “luxury stores” to Europe and also offers selected designer fashion in Germany. A t-shirt costs as much as 750 euros here, other items of clothing cost as much as a car.
Amazon brings “Luxury Stores” to Europe
The concept has been around in the USA for some time, now it’s the turn of Germany, Great Britain, France, Italy and Spain. Amazon’s “Luxury Stores” are an online platform where Fashion from selected designers is to get. Clothing from Christopher Kane, Dundas, Elie Saab, Mira Mikati, Rianna+Nina, Boglioli, Jonathan Cohen and Altuzarra are starting off.
In the announcement, Amazon points out that the offer is to be expanded in the future. In addition to clothing from other designers there is also a beauty area. Marketplace dealers are likely to be left out in the future.
According to Amazon, participating brands have a lot of creative freedom and can determine the assortment, inventory and prices yourself. Amazon, on the other hand, takes care of “tools and technologies” so that brands can “present their collections in an authentic way” (source: Amazon).
The product pages are self-explanatory tidier and minimal. There is just as little to be read about discounts or special promotions as there are about customer reviews and ratings. Instead, under each article there is information about the respective designer.
Here are some tricks you can use to save money when shopping online:
Amazon “Luxury Stores”: T-shirt for 750 euros
A mainly T-shirt made of polyester with a floral motif costs 750 euros in Amazon’s “Luxury Stores”, and a woven bag by the designer Altuzarra costs 1,580 euros.
The most expensive product to date is an Elie Saab beaded dress made of polyamide-nylon and silk. customers will be here asked to pay 16,000 euros (view at Amazon).