2020 should have been a special year for Duchess Meghan. In March she withdrew from her official duties as a Senior Royal – and thus helped three more women partly out of the crisis and partly to an international breakthrough.
Duchess Meghan, 39, and Prince Harry, 36, fulfilled their official duties as senior royals for the last time on March 31, 2020 before they emigrated to the United States with their son Archie. Meghan acted as Duchess of Sussex for almost two years, attended appointments, gala evenings and trips under the sign of the British crown.
A period in which the former actress was under enormous scrutiny. Media around the world rated not only the 39-year-old's behavior, but also, and above all, her looks. Despite sometimes harsh criticism, what Prince Harry's wife was wearing was usually sold out within a very short time. Meghan catapulted herself into the fashion model of our time within a few months.
Duchess Meghan: Fashion labels benefited enormously from their appearances
Above all, the fashion designers who Meghan chose for her outfits have benefited. Sold out collections, overloaded internet shops and international attention – all of this was only a few minutes after Meghan showed himself with or in one of her pieces. In the last month of their official office, three female designers were able to enjoy particularly high media attention.
A push for girlfriend Victoria Beckham
On the one hand, she gave her friend Victoria Beckham, 46, a remarkable push: Internet searches for the wife of David Beckham, 45, rose 137 percent after Meghan joined on March 5, 2020, according to the Lyst "Year in Fashion Report 2020" wore a turquoise dress from her label of the same name for the Endeavor awards ceremony. For Victoria this media attention comes at the right time, there have already been rumors in the past that she is no longer in the black with her label. It is obvious that Meghan deliberately wanted to give her a little media boost as a good friend during this difficult time and therefore wore a dress of her on this important evening. victoria-beckham-dress-meghan
Luxury label Safiyaa: Interest increased by 227 percent
Just two days later, on March 7, 2020, Meghan caused a sensation with her floor-length cape dress in the bright red. The British designer of this elegant evening gown Daniela Karnut with her luxury label Safiyaa was able to get at least as much attention. Your search volume on the Internet rose by 227 percent overnight. By the way, Meghan liked the dress so much that she wore it in blue in October 2018. meghan-safiyaa-2020
Emilia Wickstead: Thanks to Meghan, her label became a hit overnight
Meghan was a success when she appeared on March 9th in a green Emilia Wickstead dress for the Commonwealth Mass in Westminster Abbey. According to the search engine report, the New Zealand-born fashion designer was able to enjoy 286 percent more interest in her label of the same name. emilia-wickstead-dress-meghan
Whether Victoria Beckham, Daniela Karnuts or Emilia Wickstead: The women have gained or regained media coverage through Meghan – and should be very grateful to her for that. Meghan herself is certainly aware of this effect. It is not for nothing that she likes to select smaller or regional labels that also value sustainable production. We will miss Meghan as a royal fashionista in opulent evening dresses, but who knows what the future will bring. Perhaps it will soon recapture the red carpets of this world. Whether royal or star: what she wears will probably always remain a topic of conversation.
Sources used: Lyst "Year in Fashion Report 2020"
This article originally appeared on gala.de.