Duchess Meghan: This marketing trick makes the old money look special

Duchess Meghan
This marketing trick makes her old money look so special

Duchess Meghan

© Mark Cuthbert/UK Press/Getty Images

For her latest appearance, Duchess Meghan relies on old classics from her wardrobe. You won’t find any outstanding fashion highlights. Nevertheless, her old money look looks special this time too. The reason? A clever marketing trick that she herself revealed.

Even though Duchess Meghan, 43, is no longer officially considered a royal, interest in her looks has not changed in years. If the wife of When Prince Harry, 40, stands in front of the wardrobe in the morning, she not only decides on an outfit combination, but also on what the press is reporting on. Designers, cuts, colors – the mother of two has proven several times since her time as a retired senior royal that fashion has a message for her that she wants to convey. Even if at first glance the outfit looks like an old classic without any surprise effect!

At the meeting with the non-profit organization “Girls Inc.”, which supports girls and young women, Meghan opted for a combination of well-known pieces that are already considered staples in her wardrobe. And yet everyone is talking about her look from Santa Barbara – because the 43-year-old uses a clever marketing trick that focuses on exactly one item.

Duchess Meghan: She doesn’t just pay attention to this rule in Santa Barbara

Meghan wants to show her best side in public. But for her that doesn’t just mean creating a good-looking outfit, but also staying in the conversation with it. She shares with the New York Times how she often manages to do this. She makes sure that her styles include pieces from designers whose values ​​she shares. She also likes to use pieces from small, up-and-coming brands “that haven’t yet gotten the attention they should,” Meghan told the US press. The Duchess of Sussex also uses exactly this style formula at her appointment in Santa Barbara. While she exclusively uses pieces that we have already seen on her with pants, shoes and accessories, she integrates a new piece of clothing with her top that gets all the attention.

Meghan draws attention to new shirt from small French designer

Meghan styles a new blue and white shirt with the familiar white jeans, equally familiar brown suede pumps from Manolo Blahnik and her all-time favorite belt from Ralph Lauren. The focus? Automatically on the new piece. And then there’s something else: The piece is a limited collaboration between J. Crew and the French designer Marie Marot, who is just starting her career with 65 thousand followers on Instagram. This not only fulfills their credo of “using pieces from small, up-and-coming brands,” but also fulfills the idea of ​​giving up-and-coming brands more attention.

What she wears is sold out: Meghan drives the economy

Designer Marie Marot should thank you, because since the former actress appeared in her shirt on October 2nd, the entire collection with J. Crew has also sold out. The Meghan effect drives people to buy and shows that her clever marketing trick regularly has an impact on fans. The Scottish brand Strathberry had previously experienced such a boost, selling out within minutes and, thanks to the hype, was able to create new positions after Meghan wore the brand’s earrings.

Sources used: New York Times

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