DECRYPTION – The leader in food distribution benefits from its good price image. Its sales climbed 3% in 2021.
What could be less conducive to trade than price increases? Food distributors will have to go through this, however, next month. Annual negotiations, which set prices for national brands for the coming year, are due to conclude next week. At their end, E.Leclerc, which has made the defense of purchasing power its credo since its origins, will pass on, like its competitors, part of the cost increase suffered by its suppliers.
Read alsoMonoprix is reinventing itself to adapt to post-Covid
At the start of the negotiations, the leader in distribution in France estimated the requests for increases made to it at 1.6 billion euros, including 1 billion for national brands. Upon arrival, not everything will be noticeable to guests. E.Leclerc will apply the Egalim 2 law, which obliges manufacturers and distributors to pass on the inflation of agricultural raw materials. But he will negotiate hard on the rest. “All distributors will have to raise their pricesnotes Michel-Édouard Leclerc, the…
This article is for subscribers only. You have 83% left to discover.
Cultivating your freedom is cultivating your curiosity.
Keep reading your article for 1€ the first month
Already subscribed? Login