FIFA 23 hasn’t even come out yetElectronic Arts is already preparing the ground for next year, the first without collaboration with the federation. The football game series will indeed become EA Sports FCforcing him to rebuild on form, and certainly to renegotiate a few contracts.
He has just signed a big one with La Liga, organizer of the main Spanish competitions. Beginning with the 2023–24 season, the major league whose official name is currently LaLiga Santander will be renamed LaLiga EA Sports FCa naming which would have cost 30 million euros according to brand. The partnership will not stop at the title sponsor, logos, graphics, fonts and other visual elements, but will also allow “new in-game integration, broadcast highlights and joint commitments to support local initiatives”, in line with with the first and second divisions of La Liga, LaLiga Promises (the league’s annual youth tournament) and eLaLiga. Not everything is clear, but the press release states that “fans will benefit from the benefits of technology and gameplay improvements” (which doesn’t mean much).
“EA SPORTS FC is committed to delivering the most authentic and immersive experiences in world football. Our innovative new partnership with LaLiga elevates that ambition even further and reinforces both organisations’ position to be at the center of football culture,” said David Jackson, Vice President of Brand, EA SPORTS FC. “The scope and scale of this partnership is deeply exciting, as is the opportunity to deliver incredible fan experiences through in-game innovation, through this interactive entertainment, but also through grassroots initiatives.”
“EA SPORTS represents the pinnacle of interactive football experiences while LaLiga is at the forefront of competitive football through unparalleled fan experiences,” said Javier Tebas, President of LaLiga. “We have been strategic partners with EA SPORTS for years, and this agreement is a commitment we make to football fans to deliver an unprecedented level of innovation, a fusion between the virtual and real worlds of football” .
“This partnership with EA SPORTS is set to truly transform the way football is played around the world,” said LaLiga Chief Executive Óscar Mayo. “Furthermore, the alliance demonstrates that LaLiga is a global brand, proof of our league’s success in connecting with football fans around the world. »
“We are thrilled to partner with a global leader in football to bring our fans closer to their favorite LaLiga clubs, players and competitions,” said Nick Wlodyka, SVP & GM, EA SPORTS FC. “LaLiga’s contributions to our EA SPORTS FC portfolio will be immense, not only visually, but also through technological enhancements, further blurring the lines between the real and virtual worlds of football. »
So expect to see full of mentions EA Sports FC during meetings of La Liga from next year and above all an increased inclusion of competitions in the future game planned for 2023. Until then, you will be able to obtain FIFA 23out September 30 and available for pre-order from €39.99 on Amazon.co.uk.
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