It’s really over: after almost 30 years of collaboration, the cord is broken between the Fifa And Electronic Arts, who did not renew the contract between the federation and the publisher. It is without its emblematic name, but with a lot of technologies in the bag thatElectronic Arts will continue to develop football games, now with the title EA Sports FC.
The time is not yet for the revelation ofEA Sports FC 24 (or whatever it’s called), but the publisher is still starting to kick off the promotional machine by unveiling the official logo of the franchise. Incisive and modern, its triangular shape is almost reminiscent of a club crest. Expect to see it a lot over the next few days, because EA plans to put it up with its partners in Premier League, La Liga, Bundesliga, Serie A, League 1, WSL, NSWSL, CONMEBOL and more. playstation, Xbox And nintendo have already shared the logo decked out in their colors, proof that the franchise will still be present with the three main manufacturers.
The design of the new brand takes direct inspiration from the beautiful game as well as from a major shape present in the culture of football and which represents this sport in multiple dimensions: the triangle. From passing techniques to set-piece combinations, this shape has also been ingrained in the DNA of EA SPORTS football experiences for decades, from the isometric angles of the first 8-bit game to the triangular polygons that make up every pixel of the main modern games, as well as the player indication symbol that appears above every athlete in every match. You can learn more about brand identity, go here.
Electronic Arts also reveals in passing his vision for his next game, which will be “shaped on a foundation of inclusivity and innovation”offering an “experience of unrivaled authenticity with access to more than 19,000 fully licensed players, 700 teams, 30 leagues and with the support of more than 300 global football partners who will enable development in new places around both women’s football and amateur football”. We should therefore not be outdone in terms of content and licenses.
Nick Wlodyka, SVP & GM, EA SPORTS FC, said, “This is the beginning of the EA SPORTS FC story. We build on thirty years of leadership and history by creating experiences that unite the global football community and continue to lead it towards a future that puts the fan at the centre. EA SPORTS FC will be a symbol of sport, a symbol of innovation and change, and we’re excited to show our fans more about our future in July. »
Now we have see you in July 2023 to fully discover EA Sports FC : players are moreover invited to register for the newsletter of Club to be kept informed of the latest information. Until then, FIFA 23 is available from €29.99 on Amazon.co.uk.
Read also: EA Sports FC: a 550 million euro agreement for the rights of the English Premier League?
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