EA wants to change course in relation to modders and wants to leave more freedom to make everything more accessible. The objective is obviously to be able to make the whole thing profitable.
Andrew Wilson, CEO of EA spoke at a Goldman Sachs conference about his desire to offer more creative experiences to players. Thus the players who represent the most active public in the field of entertainment, are more and more brought to be able to play a role in the creation of the games.
The future of EA games is also in creation and modding
Thus, the CEO of EA declares:
Over a horizon of 5 to 10 years, what we expect to see, and which we have already started to notice today, is that there will be the creation of new worlds which will fit right next to the worlds we create.
Obviously the objective is also (especially?) pecuniary since it is a question of being able to capitalize on it and therefore earn more money thanks to these creations. EA also states on this specific subject:
The minutes committed and the money spent are correlated. So whether we create the content or our community creates the content, as long as it’s high quality, as long as it’s engaging, this presents an amazing opportunity for us.
Wilson estimates that around 20% of EA’s gamers already create content for games and 50% of the total player base uses player-created content. Inevitably with figures we realize the financial opportunities.
Currently, the authoring tools of many modern games tend to allow players to modify the appearance of skins, such as creating alternate uniforms in a sports game (for EA’s example) or custom paint jobs. in a racing game. But EA predicts more complex player creations in the future (even if it already does on some games) that are closer to professional work.
In this context, we can imagine EA allowing modders to sell creations on the store and recover some profits in the process.