The famous online sales site eBay is determined to turn its back on Black Friday. The company says it does not want to push the French to overconsumption.
The official date of Black Friday edition 2022 is scheduled for Friday, November 25, even if many e-commerce sites and brands have already launched hostilities. This is not the case with eBay, which has decided to boycott the event and focus more on second-hand alternatives for the Christmas holidays.
eBay gives up on Black Friday, to avoid “overconsumption”
Black Friday does not only find supporters among the major players in online sales. From the top of its 138 million users worldwide, eBay assumes a clear position, announcing not to participate in the event this year on French territory.
The company, which totals 10 million French visitors each month, evokes a ” long-term strategy to promote the extension of the life of objects and the fight against overconsumption to justify its position on Black Friday.
For the next few weeks and especially for the holiday season, eBay prefers to bet on second-hand alternatives, which the site will offer for all Christmas purchases. And it’s not necessarily just a bet: eBay also capitalizes on real consumer trends.
Convince customers with a more sustainable and reasoned mode of consumption
According to a study commissioned by eBay from the Kantar Institute, 52% of French people say they are ready to buy second-hand Christmas gifts this year. ” The French are looking to save money but not necessarily with promotions, such as the Black Friday operation which is considered by 56% of them to be a source of waste “Explains the marketing and communications director of eBay in France. ” By buying second hand, you can find more of a unique gift, with a story “.
The eBay site therefore does not want to push its customers and prospects to overconsumption, and thinks that thematic selections will allow consumption that is both more sustainable and more personalized.
The company, aware that the carbon footprint of a product is 80% based on its manufacture, wants to support its community towards a more reasoned purchasing method, more in line with the evolution of our planet, practices and uses. . Second-hand items, reconditioned or parts allowing repair, rather than buying new at all costs.
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