Ecosia gets a makeover. Thanks to this new design, the search engine eco-responsible hopes to improve the user experience and attract more Internet users.
This makeover is accompanied by the publication of a manifesto, which details Ecosia’s commitments in favor of the planet and data protection.
A new design for new ambitions
Ecosia is a non-profit search engine, which devotes 100% of its profits to planting trees in areas with weakened biodiversity. To date, more than 150 million trees have already been planted thanks to the revenue generated by advertisements.
This is the first time since its creation in 2009 that the company has changed its visual identity. A new logo was created and the design of the site was completely redesigned.
The purpose of this approach? Make navigation more pleasant in order to further increase the number of users and plant even more trees. ” If Ecosia is a real pleasure to use, more and more people will change their habits and take action for the climate on a daily basis. says the company in its manifesto.
This action is part of a more global growth strategy for the search engine. It is also a way for the company to redirect its communication in order to silence the critics who accuse it of greenwashing. The future will tell if this transformation has borne fruit.
To download
- Ecological approach
- Rich results powered by Bing
- Anonymization of requests after one week
Ecosia promises you to “surfing the web while planting trees”. Not literally, of course: the search engine takes care of that for you. It works on the principle of solidarity search engines.
Ecosia promises you to “surfing the web while planting trees”. Not literally, of course: the search engine takes care of that for you. It works on the principle of solidarity search engines.
Source : Ecosia
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