Edeka boss warns why brand manufacturers should keep prices stable

Edeka warns brand manufacturers of large price jumps. According to CEO Markus Mosa, otherwise there would be a “revolution towards private labels”. What exactly is behind it, we have summarized for you here.

The CEO of Edeka Markus Mosa criticized the behavior of branded goods manufacturers at the MLF conference of medium-sized food chain stores in Heilbronn. As the “Lebensmittel Zeitung” reports, Mosa warns the industry against large price jumps.

If branded products become too expensive, retailers will have to rely more on private labels. However, Mosa would like to avoid this scenario at all costs: “If there is a shift in the proportion of the range in the direction of own brands in the full range because the consumer can no longer afford the brand, then that will harm us all.”

Edeka warns of price jumps: supply is secured

Edeka warns brand manufacturers of price jumps.
Edeka warns brand manufacturers of price jumps.

Getty Images / gopixa, CHIP

With his announcement he does not want to fundamentally condemn the industry for higher price demands. But you should be aware of the connections and think long-term. The threat of delivery stops for dealers who are not willing to pay the highest price is not appropriate in view of fragile supply chains.

Irrespective of this, Mosa continues to expect gaps on the shelves for different products. In principle, the supply of the population is guaranteed for the foreseeable future. No one will starve in the future either.

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