eFootball: Konami becomes a partner of the French Federation

While the title suffered a plethora of criticism upon its release, eFootball is staying the course and continues to be trusted by multiple clubs, leagues and players. However, although FIFA 23 is fast approaching, eFootball signs a historic multi-year contract with the French Football Federation. A few months before the World Cup in Qatar, Konami becomes the official partner of the French team.

At Konami, we aim to expand our network of partnerships and reach a global audience of football fans. Being a partner of the national association of a football-obsessed country like France is incredible, and if you add to that the fact that your team has a rich history and a certain prestige in the world of football – this partnership means a lot for us. The eFootball series continues to evolve and improve, and welcoming the French Football Federation on this quest to liberate football is truly exciting – Naoki Morita, European President of Konami.

Konami thus obtains in particular image rights, commercial rights of the FFF. While the latter will see the arrival of various eSports events related to eFootball in his program.

The French Football Federation is delighted to welcome Konami as the Official Football Video Game Partner of the French National Team. We share the same desire to innovate and provide football and video game fans with the best experiences and entertainment possible. Konami’s global presence will allow the French team to reach a wider audience around the world, and its expertise represents a tremendous opportunity to accelerate the evolution of eSports in France – François Vasseur, Marketing Director of the French Football Federation.