The Cowboy brand is opening a first physical location in France, in Paris, to increase its visibility with the general public. A way for her, too, to strengthen ties with her community.
A Cowboy 4 suspended in the middle of an airy and refined space, with an atmosphere that is both reassuring and modern. The new brand of the Belgian brand Cowboy sets the tone for its inauguration in Paris, where it invites the most curious to meet at the Bon Marché Rive Gauche – immediately on the left, via the entrance to rue du Bac/rue de Babylon.
The least that can be said is that the manufacturer of connected electric bikes has succeeded by settling in this precise location, storefront: a large bay window gives it disconcerting visibility for passers-by and residents, who do not hesitate to take an interested look.
Trials on the menu
“We seek to reassure. A lot of people don’t know us yet. They pass by, are intrigued by the design and then want to come back to learn moreimagines Tanguy Goretti, co-founder of the company, who also relies on feedback from their Berlin boutique, which opened about a month ago.
This Cowboy store is not a new physical sales channel: you can certainly go there to buy an electric bike, but you will not leave with a model in stride. The brand still favors home delivery. “The sale continues to be exclusively online. But we can come and try on a Cowboy, look at the accessories and of course ask questions“, adds our interlocutor.
Source: Frandroid
Source: Frandroid
Source: Frandroid
This shop – which is therefore not really a shop properly speaking – may not go as far as one might have imagined. But the idea of being able to try out a Cowboy electric bike before buying it is already a big step in the sales experience.
After all, a customer is entitled to test it before investing, especially when the sums become substantial – 2790 and 2290 euros for the Cowboy 4 and Cowboy 3, respectively. For the more hesitant, a little detour to the Bon Marché will allow you to get your first opinion on the beast.
The community at the heart of the project
If you are the owner of a Cowboy and encounter a technical problem, be aware that the after-sales service is not changing: it will still and always be carried out at home, and not in this new Cowboy establishment which was not designed for. “In fact, we are also and above all seeking to create a Parisian hub for our community.», Specifies Tanguy Goretti.
“We want it to become a place of life, where our community is invited, where group departures in Cowboy are organized to discover the city», as is already the case on the Facebook group Cowboys Riders Paname. “This is an anchor for our community“, insists the interested party.
Source: Cowboy
Source: Frandroid
Source: Frandroid
This store also highlights the brand’s collaborations with certain partners, with a series of accessories (helmets, Quadlock shells, K-Way) displayed in the space. A space which also gives pride of place to the latest addition to the range, the Cowboy 4 and 4 ST, to the detriment of a Cowboy 3 at the end of its life.
“The bike’s V3 will be dropping soon, probably early next year», Tells us Tanguy Goretti. Once the stocks have been emptied, it will thus leave an exclusive place for the Cowboy 4. Which should in the future also be ousted by a potential Cowboy 5, which we imagine under development.
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