Electric cars: buyers are first motivated by fuel savings, according to a study

The concern to limit global warming, purchase subsidies and the prospect of savings on maintenance come next. wellphoto / stock.adobe.com

The concern to limit global warming is not the main priority of consumers.

Potential buyers of electric cars are primarily motivated by fuel savings, more than by ecological concerns, according to a study published Thursday by Deloitte. Around the world, motorists place at the top of their criteria for choosing an electric car its lower cost of use compared to fuel.

It is only in China, the world’s largest electric market, that motorists first choose these new engines for the driving experience. The concern to limit global warming, purchase subsidies and the prospect of savings on maintenance come next.

Interest in electric vehicles has increased slightly in 2022 (8% of purchase intentions in France), but a large majority of motorists are still considering a gasoline, diesel or hybrid engine for their next vehicle, new or second hand. Except in China, where electrics already represent 27% of purchase intentions.

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Most potential buyers of electric vehicles are mainly concerned about the charging time, the autonomy of the vehicles and their price, which remains high. While car prices continue to climb, nearly a third of French people do not intend to invest more than 15,000 euros in their next vehicle. Another big third plans to buy it between 15 and 30,000 euros.

What matters, moreover, is durability, reliability, quality“, underlines the expert of Deloitte Guillaume Crunelle. “We start to have the idea that we are going to buy an expensive vehicle and we expect it to last longer“. Among the French people questioned, 74% of those who drive a second-hand car intend to buy one, firstly for reasons of means and 20% of new car owners are also thinking of an occasion for the next one.

Buyers of new cars also seem to have resigned themselves to the logistical difficulties of the automotive industry: 65% of French people say they are ready to wait between two weeks and three months before receiving their new vehicle, even if only 11% say they are ready to wait beyond that.

Globally, nearly half of consumers in the United States, China and Southeast Asia find this delay acceptable. This survey was carried out online between September and October 2022 with more than 26,000 people in 24 countries, including 1,006 people in France.

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