Electronic Arts: EA Games will disappear in favor of new branches, EA Entertainment and EA Sports

Since its creation in 1982, the company Electronic Arts has taken many approaches to video game publishing. The sprawling company that distributes and develops video game experiences will, however, go through a new restructuring, formalized by Andrew Wilson on the official site of the company.

EA Electronic Arts banner logo head

So, EA Games, which was the sub-structure that oversaw all the internal productions, will be split into two parts. The first will be EA Entertainmentwhich will handle the creation of all original and licensed franchises. It will be led by Laura Miele, formerly Chief Operating Officerwith under his tutelage Vince Zampella who will take care of big series like Battlefield, Titanfall/Apex And Star Wars, Samantha Ryan from single-player experiences and family games, and Jeff Karp from mobile games. The label EA Originals should a priori continue to exist somewhere in there.

The other branch will be EA Sportswhich will logically take care of all sports franchises as EA Sports FC, Madden NFL, NHL, PGA Tour Or college football. It is Cam Weber, who already supervised this catalog during the previous era, who will lead the entity. David Tinson will take over the management of a transverse division in charge of links with the community and services, EA Experiences.

Today, we’re announcing the next step in our strategy by aligning our studios into two organizations that report to me: EA Entertainment and EA SPORTS. This evolution of our business continues to give our studio leaders more creative ownership and more creative financial responsibility to make faster, more insightful decisions on development and go-to-market strategies. These actions will accelerate our business, drive our growth and create long-term value for our employees, players and communities.

EA Entertainment encompasses extraordinary intellectual properties, including some of the world’s most beloved franchises, as well as powerful collaborations. We are building the future of interactive entertainment on a foundation of legendary franchises and innovative new experiences, which represent huge opportunities for growth.

I am delighted to announce that Laura Miele has been named President of EA Entertainment, Technology & Central Development. She will oversee major studios, giving them more creative freedom, while continuing to lead central technology and development departments to drive execution and operational efficiency. Laura has a proven track record of leading creative teams at scale and delivering business results. I thank Laura for her incredible leadership and look forward to collaborating with her in executing our compelling strategy as she takes on this crucial role in driving the company’s transformational growth.

As part of EA Entertainment, Vince Zampella, who has an unrivaled reputation for creating games that shape culture and build communities, will lead the world-class studios responsible for Apex Legends, our Star Wars games and Battlefield. Samantha Ryan will remain focused on successful lifestyle franchises and solo experiences. Jeff Karp will continue to lead mobile, positioning us for significant growth on the world’s largest platform. In addition to focusing on the future of our globally recognized mobile games, Jeff and his team will partner with franchise leaders to leverage the success of titles such as FIFA Mobile to create connected ecosystems for our players.

EA SPORTS is home to some of the most valuable properties in all of sports, with an incredible intellectual property portfolio, massive online communities with hundreds of millions of fans, and more global rights to more sports than anywhere else in interactive entertainment. . Cam Weber has been named President of EA SPORTS, leading the organization responsible for our EA SPORTS experiences and our entire portfolio. Along with the company’s licensing expansion, he will accelerate the teams’ ambitious growth plans, including building EA SPORTS FC and our American football franchises into connected, cross-platform ecosystems. Thanks to Cam’s unparalleled leadership, our EA SPORTS teams are already the best in the industry and we’re well positioned to lead the future of sports fandom.

As cultural and generational trends continue to expand the definition of games beyond play to new ways of looking, creating and connecting, we must continually evolve to meet and engage gamers on their terms and on their platforms. favourites. David Tinson, newly appointed Executive Vice President and Chief Experience Officer, will lead the EA Experiences team to develop and scale services and capabilities across sales, marketing, WWCE, EAX and Positive Play to inspire , to engage and connect fans, in and around our games. David’s vision, passion and focus on storytelling and culture-defining experiences will enable this team to drive business impact and amplify the power of our communities both within and beyond our games.

The president takes the opportunity to announce the retirement of Chris Buzzo, Chief Marketing Officer, and the voluntary departure of Chris Suh, replaced by Stuart Canfield as Chief Financial Officer. This restructuring aims to refocus the creative activities of Laura Miele and Cam Weber, who will have more freedom and time to devote to their goals and the growth of the companywhile Mihir Vaidya, Chief Strategy Officer, Mala Singh, Chief Human Resources Officer, and Jake Schatz, Chief Legal Officer, will all now report directly to Andrew Wilson.

It’s not going to change much for players, but don’t be surprised to see the name EA Entertainment appear more often, and you can shine with your friends by teaching them thatEA Sports is now not just a simple label, but an entire branch ofElectronic Arts.

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