The German electronics retailer Conrad Electronic is on the verge of a radical change. Almost all of the company’s branches are to be closed in the course of the year, as announced by Conrad on his website. In brick-and-mortar retail, the future focus will be on business customers.
Only the branch in Wernberg-Köblitz should continue to operate in the previous format. In contrast, one wants to open further business-to-business (B2B) locations. The first such branch was opened in early summer 2020 in Hürth, North Rhine-Westphalia.
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Electronics retailer Conrad closes almost all branches: Changed consumer behavior is the reason
The reason for this step is the changed consumer behavior of the customers. People are increasingly shopping online. This development has been intensified by the corona pandemic in the past two years.
The relevant Conrad employees cannot keep their current positions. Your only option is to apply for other vacancies in the company.
It is not the first time that Conrad has closed almost all of its branches. This step was already taken in the 1970s in order to concentrate completely on mail order.