Elon Musk and the definition of success

In recent decades, a new breed of tech companies has risen with Apple, the Facebook group and Alphabet. But Elon Musk could now rewrite the definition of success.

Elon Musk has started transforming Twitter’s business model.

Illustration Simon Tanner / NZZ

With the purchase of Twitter for 44 billion dollars, Elon Musk took control of the short message service. Management and the board of directors have already been kicked out. Half of the workforce will be laid off these days; around 3,700 employees will have to go. And Musk has begun to transform Twitter’s business model.

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