The two richest men in the world, Elon Musk and Jeff Bezos, are also the most popular in the eyes of French internet users.
It is a ranking that often says a lot about the impact of the personalities mentioned in the news. As every year, Semrush, digital marketing specialist, unveiled its list of the so-called “business” personalities most popular with French Internet users in 2021. The year, very eventful in news, will have been profitable, as often, to the men. richer.
Elon Musk took over Jeff Bezos
You will therefore discover without much surprise that the two most popular businessmen of the year are… Elon Musk and Jeff Bezos, an inseparable duo. Note that to establish its ranking, Semrush counted the online searches carried out over the whole of 2021, to then draw up a monthly average.
Of the two most fashionable billionaires of the moment, it is Elon Musk who wins hands down the title of most popular businessman of the year. The boss of Tesla and Space X generated 319,700 monthly searches in France in 2021. The native of Pretoria recently received a prestigious award, being named personality of the year by the Time.
Jeff Bezos, the founder of Amazon and Blue Origin, follows him by far, with 177,650 searches per month. Unlike their fortune, which has regularly led to exchanges of dominant position between the two men, this time there is no debate. Elon Musk, who recently said he was going to pay record taxes, has become the richest man in the world this year.
Arnault, Berdah, Niel, Lagarde and Bolloré, French people who arouse curiosity
The third place in this ranking is occupied by the famous Bill Gates. The Microsoft co-founder, another representative of digital giants and assertive philanthropist, generated 135,950 online searches on average each month.
He is ahead of the man who is the third richest man on the planet, the French Bernard Arnault. With 100,000 searches, the Chairman and CEO of the LVMH group still arouses as much curiosity on the part of Internet users. Magali Berdah, the founder of Shauna Events reputed to be the popess of reality TV and also seen on television in the show Do not touch My TV, completes the top 5 with 99,270 monthly searches. Her influence in the media is such that she would advise Brigitte Macron for her digital communication.
Mark Zuckerberg follows at 6e ranks with 70,800 searches and is ahead of Free and Iliad’s dad, Xavier Niel (who gave us an interview for the launch of Free Flex this summer), with 36,940 searches.
With 34,840 searches, the president of the European Central Bank and former patron of the IMF, Christiane Lagarde, is the second female representative in this ranking and is ahead of Warren Buffett (31,830) then Vincent Bolloré (26,750). And proof of the interest in Covid-19 and its vaccines, the Marseillais Stéphane Bancel, founder of Moderna, is 18th with 5,740 searches each month.
Source: Semrush
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