In case you still haven’t understood that Twitter is now called X, Elon Musk has found the solution to inform the whole city of San Francisco: a giant luminous X on the roofs of the firm. Problem, the company did (once again) not ask the city for permission for the project, especially since residential apartments are located just opposite.
“Imagine going to bed and something as bright as a nuclear bomb goes off across the street. » This joke, posted by a Twitter user — well, X — who is as sardonic as he is desperate probably describes what the neighbors of the company’s offices have been going through since this weekend. Indeed, Elon Musk has found a new way to remember the news of his social network – and to talk about him at the same time.
The firm failed to remove the old logo from its HQ because of the police? Never mind, since last Saturday it has had a giant luminous X on its roofs. And since good habits are not so easily changed, it would seem that this time too, the company did not obtain the agreement of the city of San Francisco to undertake the work.
Twitter neighbors are going through hell because of this giant glowing X
However, it would have been in good taste to warn the neighborhood, since residential apartments are located right in front of this gigantic panel, which projects a strong light illuminating the facade in front of it. A user by the name of Christopher J. Beale has also shared a video of the view from the building in question in which he lives. We let you admire the thing.
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Yet, as Patrick Hannan, spokesman for the San Francisco Building Inspection Department, points out, “The installation of this sign also requires the review and approval of the urban plan. » A complaint has been filed against X and an investigation is ongoing. The first legal trouble of a long list for Elon Musk’s company?