Elon Musk plunges Twitter into uncertainty


Elon Musk on June 13, 2019. Mike Blake/REUTERS

TO ANALYSE – As a legal battle looms, the Californian social network has more to lose than the visionary industrialist, who has decided to give up his takeover.

By renouncing the takeover of Twitter, Elon Musk places the social network in a catastrophic, but nevertheless predictable situation. To not say “anticipatedby Wall Street for weeks.

The only short-term option for the management of the San Francisco firm is to force, by a court decision, the brilliant but capricious industrialist to honor his promise to buy back 44 billion dollars. In the medium term, it must rather hope that another buyer presents itself. Which candidates are possible? Salesforce? Oracle? Microsoft? Google ? There would be no shortage of regulatory complications for these giants.

We note that Elon Musk’s objective was to manage Twitter as an unlisted company, in order to escape the transparency and governance requirements applicable to companies whose shares are traded on a stock market. The list of tech billionaires likely to “save twitteris not that long. Jeff Bezos, who is not…

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