By introducing a more expensive subscription, but without ads, Twitter could lay the foundations for the evolution of its business model.
” Tonight, an idea comes to me », sings Michel Sardou in The Old Married. We don’t know if this song could have inspired Elon Musk, but the billionaire owner of Twitter had a new one this weekend. He first started from the observation that the advertisements were too frequent on his social network and that they took up a little too much space in the users’ news feed.
Musk wants take measures » facing advertising
” Action needs to be taken to address both of these issues in the coming weeks. “Explained the founder of Tesla, who wants to go fast, true to his habit. ” There will therefore be a more expensive subscription that will not include any advertising “, he wrote in a tweet posted on Saturday, January 21.
Today (but we know that can change almost at any time), the Twitter Blue subscription, which notably offers access to a small certification badge, costs 11 dollars per month or 84 dollars for an annual plan. This subscription could soon be accompanied by another, more expensive therefore, but exempting its subscribers from all advertising.
And, although some advertisers are back on Twitter, Elon Musk would be one step ahead of brands coming and going on the platform.
A business model that should be rewarded
It would be a major shift in the economic policy of Twitter, 90% of whose revenue comes from targeted advertising, at least until the launch of Blue last month.
Although Elon Musk is an expert in sometimes… surprising ideas, this one seems to us to be of unstoppable logic. If it weighs in the world of social media, Twitter has never been a cash machine like some of its illustrious competitors. His new boss himself admitted to expecting a ” massive drop of the Californian company’s turnover, around 41% for 2022, or around 3 billion dollars.
Elon Musk also took the opportunity to respond to one of his followers who wondered if a specific fund for content creators was going to be set up to further encourage them to stay on Twitter and federate from this platform. ” Yeah, we think about it hard Musk replied.
Source : Reuters
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