Embracer Group finalizes the acquisition of Asmodee, the French leader in physical and digital board games

Embrace Group has accustomed us to redemptions of all kinds in the world of video games, but it is not limited to that. For example, it recently announced the acquisition of Dark Horse Mediafigure from the comics, which has a toe in the video game with its antenna Dark Horse Games. Before that, as early as December, he had publicly confided his intention to assimilate Asmodeusa desire finalized this week with the end of the transaction.

The French company founded in 1995 under the name of Siroz Productions distributes board games, collectible card games and more, including classics like Pandemic, Catan, Jungle Speed Where Rail Adventurers. It is one of the leaders on the international market, and for a few years, it has undertaken to turn to digital by adapting its board games into video games via its branch Asmodee Digital, Carcassonne, Ticket to Ride and many others who had this privilege. From now on, Asmodeus will be led by Swedish Embrace Groupwhich has just acquired 96% of its shares, for an astronomical amount of 2.75 billion dollars, and 360 million bonuses under certain conditions. Minority shareholders retained 4% of their shares, subject to put and call options.

Stéphane Carville will remain the president of the company, which will work as an operational group ofEmbrace. It remains to be seen what this new alliance will allow: new board games inspired by the licenses of the parent company, or more advanced video games taken from board games will they see the light of day? You can find range Asmodeus on sale at Amazon.co.uk.

Read also: Connect & Play: Asmodee launches a new service to connect families during confinement

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