In a climate of redemption to which Microsoft has worked with Activision, or PlayStation with Bungie, Epic Games is getting started in turn. Except that here, no glitzy video game player, it’s about music, and more specifically the neo-ex-independent platform Bandcamp.
A takeover that should not upset Bandcamp
With people who value the independent nature of the structures in which they trust or participate, an acquisition of this kind necessarily raises questions that are often legitimate. Rest assured, Bandcamp will remain a platform in its own right and will always be led by its co-founder and CEO. Ethan Diamond. In any case, this is what he recalled during an optimistic speech about the future, following this merger with Epic.
“Bandcamp’s mission is to help spread the power of music by building a community where artists grow through the direct help of their fans. We’ve found a partner in Epic who believes as deeply as we do that the future of music, and art itself, depends on creating fair and inclusive communities like the one built by our fans and artists. We’re excited to work alongside the teams at Epic to accelerate the realization of our mission and pursue this shared goal of empowering creators in an open and fair way. »
Vice President and General Manager of Epic Games Steve Allison also expressed his joy at welcoming Bandcamp, welcoming the approach taken by the music platform since its beginnings 14 years ago, both in terms of the revenue model and the way in which creators are put forward , which he says aligns with Epic’s values.
In other words, everything should be done to continue to highlight the artists as well as their fans, which remains the number one issue of a merger like this. In any case, this is what we can hope for the contributors of Bandcamp.