Thursday March 24, 2022, Europe has chosen to strengthen its digital legal framework. Through the Digital Markets Bill (DMA), the European Parliament and Council have chosen to establish new European rules. These are intended to limit certain behaviors of GAFAM, deemed abusive. The Digital Market Act will enter into force once published in the Official Journal of the EU, no precise date has yet been announced.
A text that will fight against unfair commercial practices
European negotiators have chosen to target the most important players in the digital economy. The various Member States have thus decided to curb the continued expansion of Big Tech, by strengthening the antitrust measures in force.
The Digital Market Act (DMA) targets companies with a market capitalization of at least 75 billion euros or an annual turnover of at least 7.5 billion.
The goal of future legislation is to end the current Big Tech hegemony. The law on digital markets should promote fair competition, as well as the emergence of new applications and technical innovations. The European consumer will thus have a greater choice. He will also obtain better control over the use of his personal data.
The main instant messaging services in the line of sight
European legislators will impose on messaging services such as Messenger, Whatsapp or iMessage, greater interaction with other providers. Social networks are also affected. Big Tech like Google, Apple, Facebook and others will be forced to accept a minimum level of interoperability.
The protection of personal data vis-à-vis targeted advertising will be reinforced and subject to the explicit agreement of the user. The latter can freely choose his browser, his search engine and his virtual assistant.
In the event of an infringement, the fines provided for by the bill may reach 10% of the company’s worldwide turnover. Repeat offenses may result in fines of up to 20% of turnover.
Sources: Press release European Parliament
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