For the 50 years of the slogan “Because I’m worth it”, L’Oréal Paris unveils a new video “Lesson of Worth”, in which its muse Eva Longoria speaks about the meaning of these words. A concept through which the brand emphasizes self-acceptance.
This year, L’Oreal Paris celebrate them 50 years of his famous slogan : ” Because I’m worth it “. A strong and deep message that refers to self-acceptance that the brand has put forward with its videos ” Lesson of Worth »Published on social networks. After Viola Davis, Jane fonda and Aja Naomi King, this month, it’s the turn of the muse brand fetish, Eva longoria, to give her own definition of the signature message and to allow all women to reclaim it.
In a short video of a minute and a half, without cutting, without editing and without artifice, the American actress explains what ” Because I’m worth it », A phrase she is used to saying and hearing, means and represents to her. A raw format in which she encourages using this important phrase with powerful words that can “change someone’s lifeas she says and would have liked to hear smaller. When she says these words, she is addressing the little girl she was, who thought her skin color and hair was too dark.
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Through this format, L’Oreal Paris wishes to offer the floor to its muses chosen for their own commitments and convictions and give back authenticity with the brand’s iconic signature. Important words for L’Oréal Paris which encourages self-acceptance and theempowerment feminine.
The continuation of a committed series
This is the actress Viola Davis who started this miniseries of inspirational videos. One year ago, McCANN Paris and L‘Oréal Paris unveiled a two-minute video, in which the actress spoke in an authentic and moving way in front of the camera, on what means for her “ Because I’m worth it “. This video, published on the social networks of L’Oréal Paris and Viola Davis was the first in a series of several episodes called ” Lessons of Worth », In which a muse L’Oréal Paris brings a testimony staff on the universal concepts that represent the’empowerment feminine and self-esteem.
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L’Oréal Paris, a committed brand
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