The specialist in non-advertising communication (events, public relations, etc.) had an exceptional first half. The publication is very well received on the Paris Stock Exchange and the title soared 15% in the morning to reach 16.4 euros, a peak never reached in more than 20 years.
Excellent first half for Hopscotch
Hopscotch earned revenue of 108.8 million euros in the first six months of 2022, up 47.5% year-on-year. Gross margin increased by 92.9%. This extraordinary recovery was mainly driven by numerous demonstrations linked to the French presidency of the European Union. Similarly, the subsidiary of the Sopexa group, dedicated to the marketing of French agricultural products through its 30 international locations, recorded a very strong increase in its gross margin (+21.3%) thanks to campaigns carried out on behalf of the European Commission. in Dubai and Southeast Asia. After a good performance last year, digital communication and public relations consulting activities grew more modestly by 3.2% over one year.
Diversification in sport
In anticipation of upcoming sporting events (Football World Cup in Qatar, Rugby World Cup in 2023 and Paris Olympics in 2024), the communication and public relations specialist announced in June its desire to diversify into sport. by acquiring three companies. Already firmly established in the luxury, banking-insurance and entertainment sectors, the group now intends to penetrate the “sportainment” market by adding Alizeum, Sport & Co and UniTeam to its portfolio. Alizeum owns the “Etoiles du sport” program, Sport & Co supports clubs, federations and institutions for the exploitation of their marketing rights and UniTeam is a sports and e-sports marketing agency on behalf of brands, federations and sponsors. Although these companies weigh little (less than 10 million turnover) in the total activity, they should enable Hopscotch to prepare a stronger establishment in this segment.
SM