Exciting tension – what to expect at the first IAA in Munich


A crowd of almost a million visitors paid homage to the car, and the International Motor Show in Frankfurt was a Mecca for car fans for a long time. Most recently, in 2019, only 560,000 were lost among the manufacturers, which have become more sparse. From September 7th to 12th, the IAA will take place in Munich – and everything is different: Much, much fewer automakers, some of them spread across the city, but 50 bicycle manufacturers and a lot about mobility. The IAA is reinventing itself – or is completely ruined. The industry is excited, nobody really knows where the journey is headed.