Users are changing their behavior in the corona crisis
Facebook makes record profits in the corona crisis. The company benefits from changed user behavior.
Many industries are suffering massively from the corona pandemic, and some industries are even facing a complete end. However, it looks completely different with almost all Internet giants, and Facebook also benefits massively from the changed user behavior during the crisis. This emerges from the figures published on Wednesday evening. Accordingly, the company alone was able to increase its sales by a third in the last quarter of 2020.
Net income is also higher than ever at $ 11.2 billion. According to experts, this additional income comes mainly from a change in user behavior due to the corona pandemic. Not only do users log into Facebook, Instagram and Co. more often than before the crisis, they also stay there significantly longer. Buying behavior on the Internet has also changed, which also benefits companies that, like Facebook, rely on a lot of product advertising.