Facebook is testing an option to create five profiles from a single account. The social network is thus trying to once again generate enthusiasm for its platform, the growth of which is slowing down among the youngest.
Facebook wants to let you create 5 different profiles from a single account. The option is indeed being tested, as confirmed by a spokesperson for the parent company Meta at CNN. The assumed objective is to allow users to ” personalize their experience based on their interests and relationships“.
In other words, by using this feature, you will be prompted to dedicate each profile to a particular activity, group or area of interest. For example, you could create a personal profile for loved ones, another used in a professional setting and yet another very oriented around a sport that you practice or that you follow.
However, it will not be possible to comment or like posts with only a specific profile. Bloomberg. In fact, it is therefore above all a question of varying the news feeds and, consequently, the filter bubbles to which you are subjected on social networks.
Facebook wants to be cool again
Facebook is certainly the largest social network in the world.
but as recalledBloombergthe platform is seeing its growth slow down considerably “especially among young users“. The news agency also recalls that in certain situations, Facebook already authorized the creation of several profiles, but under much more limited conditions (for public figures for example).
By offering these kinds of new features, the platform founded by Mark Zuckerberg hopes to once again generate enthusiasm and commitment and rejuvenate its image while preventing you from being tempted to delete your Facebook account.
It’s hard to stay fashionable
The social media market is however very changeable and seems to be subject to regular cycles where one fashionable service dominates for a few years before gradually giving way to another and so on. Right now, TikTok is much more popular, but in a few years, a competitor will undoubtedly step on its toes.
Facebook is testing this option primarily in the United States as well as in a small handful of other countries. However, this proliferation of profiles will not change the way Meta counts the number of monthly or daily active users.
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