Far behind Apple and Samsung, Google barely manages to sell its Pixels


A media outlet reveals that Google would have shipped no less than 10 million Pixel smartphones in 2023. This represents a new milestone for the company, which would like to redouble its efforts in 2024.

Pixel smartphones seem to be in good shape. In any case, this is what the media reveals Nikkei Asia according to one of its sources. 10 million Google smartphones were shipped last year worldwide: the manufacturer would like to repeat that this year.

A symbolic milestone reached for Pixel smartphones

Google may be one of the most powerful companies in the world, in hardware, it remains a small player. Looking at the ranking of the best-selling smartphones in 2024, there are only Apple and Samsung battling it out. Google would be far behind with only 10 million units shipped in 2023. These are mainly Pixel 7 and Pixel 7 Pro, since they were released in late 2022. However, Nikkei Asia does not know the distribution of the brand’s models in this important figure. However, this is progress for the latter.

The Google Pixel 8 // Source: Chloé Pertuis for Frandroid

As recalled 9to5Google, this is the same media that recently reported that Google had placed a new order to produce 8 million smartphones, as well as more than 7 million Pixel 6, Pixel 6 Pro and Pixel 6a. This suggests that the manufacturer’s old models are still selling well. As for the Pixel 8 and Pixel 8 Pro, they should sell more in 2024 than in 2023, since they only had two and a half months of operation last year.

Google’s goals for smartphones in 2024

Google wants to move their production to India: the company announced this last October. The idea for Google is to diversify its production in order to depend less on China or Vietnam, to deal with the problems that the supply chain could encounter.

The first Pixel 8 Pros made in India are expected to arrive between April and June, while the Pixel 8s could roll out of these factories around the middle of the year. For the moment, production is being done on a small scale. volume “. In total, Google would like to ship 10 million smartphones at least in 2024, to repeat its success in 2023.

The brand is also planning important launches in 2024. First of all, in May, the Pixel 8a could be presented at Google I/O, Google’s major conference. Could follow the Pixel Fold 2, Google’s second foldable smartphone, to confirm a first Pixel Fold of the half-hearted name. V

In October, Google should logically launch the Pixel 9 and Pixel 9 Pro during its second major annual conference, Made by Google. Finally, rumors point to a Pixel Tablet 2, a sequel to the first Pixel Tablet of the name. Regarding this one, the chances of it coming out this year are quite low.




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