FDJ: continues its commitment to sport for all

Photo credit © Reuters

( — Official partner of the Paris 2024 Olympic and Paralympic Games, and a leading player in the financing of amateur sport in France, FDJ has joined forces with the National Sports Agency and Paris 2024 to encourage everyone to practice sport, with the “Gaining ground” operation.

On the initiative of FDJ, the “Gaining ground” scheme aims to install complementary sports equipment with free access in municipalities of the “Terre de Jeux 2024” program, launched by Paris 2024, which have benefited from local sports facilities. financed by the National Sports Agency.
The “Gaining ground” sports facilities in Le Lude (Sarthe) were inaugurated on Saturday September 24, rue des 4 vents, in the presence of Mrs Béatrice Latouche, Mayor of Le Lude, and Philippe Imbert, in charge of FDJ territorial institutional operations.

“Active design”

The objective is to encourage the inhabitants of the town and its surroundings to practice sports and to broaden the target of regular practitioners. The equipment delivered to the municipality of Le Lude includes an athletics track equipped with a solar chronometer, a multi-activity podium and “active design” elements reproduced on the ground.

A QR code placed on each of the equipment offers educational videos including different levels of exercises (beginner, intermediate or advanced), presented by Sarah Ourahmoune, Olympic vice-champion and boxing world champion, and ambassador of the FDJ “Sport for Elles” and the team of Olympic and Paralympic athletes “La FDJ Sport Factory.”

After Tremblay-en-France and Montargis, Le Lude is the third municipality to benefit from this system. The “Gaining Ground” initiative provides for around fifty municipalities located in urban and rural areas to be equipped with this equipment by 2024.


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