FDJ: new commercial director

Photo credit © Reuters

(Boursier.com) – The FDJ Group announces the appointment of Isabelle Bastien as Commercial Director, in charge of supervising the group’s commercial strategy and steering the sales force, as well as the trade marketing teams. She is a member of the group’s Management Committee. Isabelle Bastien, 50, is a graduate of the Higher School of Foreign Trade (ESCE) and the Institute of Business Administration (IAE Paris).

She began her career within the Coca-Cola group in 1994, in the Marketing department in France, as Brand Manager for the Nestea and Minute Maid launches, then for the development of the Fanta and Coca-Cola Light brands. In 2001, she joined the Sales department, where she successively held the positions of Key Accounts salesperson, Operational Marketing Director, Strategic Projects Director, GMS Retail Director, and National Sales Director. Since 2020, she joined the international teams of The Coca-Cola Company, where she was in charge of international negotiations with the Carrefour group for more than thirty countries.

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