(AOF) – Fill Up Media, the French leader in outdoor digital sound displays on fuel dispensers, announces the appointment of Damien Dumortier as Key Accounts Sales Director. He joined the group with the main tasks of structuring the Key Accounts commercial policy and managing the team, currently made up of three sales representatives. His first project will be the development of a commercial action plan for the year 2023 and to ensure its implementation for each of the sales representatives under his direction.
Between 2013 and 2017, Damien worked within JC Decaux as Head of the DOOH (Digital Out-Of-Home) Division, ensuring the launch of the group’s DOOH offers and leading the sales force, made up of 50 salespeople. . Before that, he had already had the opportunity to deploy a DOOH offer, in this case that of Clear Channel Play, as DOOH Customer Director.
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Sector analysis Communication and Media
French players well positioned in audiovisual production
Among the independent players, the Frenchman Banijay is the world leader with an expected turnover of 3 billion euros in 2022 in a market which represents 100 billion in revenue. Mediawan (backed by the KKR fund), whose turnover amounts to 1 billion euros, is the other main French player in the sector. The market is still very fragmented because according to the European Audiovisual Observatory, the top twenty production groups were responsible for only 38% of titles created in 2020. However, experts believe that the sector has entered a phase consolidation. Thus Banijay’s stock market listing aims to enable it to better participate in this movement.