Fill Up Media: Initiation of certification of national advertising campaigns with the ACPM with a view to obtaining the DOOH Trust label

(Boursier.com) — Fill Up Mediathe French leader in outdoor digital sound displays on fuel dispensers, announces that it has initiated certification of the distribution of its national advertising campaigns with the Alliance for Press and Media Figures, or “ACPM”.

Born in December 2015 from the merger between the Office de Justification de la Diffusion, or “OJD” (French Audit Bureau of Certification, founder of the IFABC), and SAS AudiPresse (press audience measurement), the ACPM’s mission is to be the third-party certifier of the media. Its scope of application extends over a broad media universe: written press, websites, applications, digital radio streaming, DOOH, podcasts.
ACPM data plays a major role in this highly competitive sector. Certification of the distribution of a title or the use of a site is a guarantee of reliability. Audience measurement has become a benchmark in the media market. Joining the ACPM shows publishers’ desire for transparency and their interest in comparing themselves to others (more information on www.acpm.fr).

Since 2018, the ACPM has certified the broadcast of DOOH campaigns via its DOOH Trust initiative, allowing the 5 communication groups and 13 member advertising agencies to promote their communication devices while comparing themselves unambiguously to other market players. To date, more than 7,000 campaigns have been labeled DOOH Trust, representing 7 billion advertising spots.

By initiating the certification of its campaigns with a view to obtaining the DOOH Trust label, Fill Up Média is positioning itself at the level of the leading French DOOH display agencies. The Company is also contributing to the professionalization of the DOOH market, a sector experiencing strong growth among all advertising players. The first advertising campaign certified on September 9, 2024 for the advertiser RFM (Screenbase agency) marks the launch of the labeling phase, which will take at least 6 months. From now on, all of the agency’s national advertising campaigns will be analyzed, controlled and certified.

Manuel Berland, Chairman and CEO, said: “Following on from the awards obtained during the 2024 DOOH Golden Cases, we are further enhancing the credibility of our media by initiating the certification of our national advertising campaigns with the ACPM. The DOOH Trust label will contribute to the growing structuring of our offering for national advertisers as well as to our strong growth dynamic, supported by the recent signing of major contracts with Carrefour and ConsoRégie, the advertising agency of E.Leclerc.”