(AOF) – Fill Up Media (French player) announced its results for the first half of 2022. The specialist in outdoor digital sound displays on fuel dispensers posted a net loss of 208,000 euros compared to -129,000 euros in the first half of 2021 This year, Fill Up Media recorded an exceptional financial charge of 0.1 million euros relating to the implementation of a bond contract linked to its initial public offering. The company generated restated Ebitda of 0.5 million euros, up 20%.
Its half-yearly revenues amounted to 4 million euros, or 22% increase, entirely organic. The share of revenue generated from local advertisers represented 70%. “This high proportion of local advertisers explains the increase in the company’s turnover despite falling national advertising investments”, emphasizes Fill Up Media.
Fill Up Media relies on 3 growth levers to develop its activities.
The first is the pursuit of commercial development with 550 additional service stations by 2025. The second lever is to schedule spots made on social networks. Finally, Fill Up Media wants to establish itself as the benchmark media for multi-energy mobility.
Finally, the company confirmed its objectives presented during its IPO: an average annual growth rate of its turnover between 2021 and 2025 of 40% / a turnover of 26 million euros and a margin restated EBITDA above 35% by 2025.
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French players well positioned in audiovisual production
Among the independent players, the Frenchman Banijay is the world leader with an expected turnover of 3 billion euros in 2022 in a market which represents 100 billion in revenue. Mediawan (backed by the KKR fund), whose turnover amounts to 1 billion euros, is the other main French player in the sector. The market is still very fragmented because according to the European Audiovisual Observatory, the top twenty production groups were responsible for only 38% of titles created in 2020. However, experts believe that the sector has entered a phase consolidation. Thus Banijay’s stock market listing aims to enable it to better participate in this movement.