(AOF) – Fill Up Media announced the strengthening of its historic partnership with Carrefour through the deployment of 2,000 screens in 250 new service stations of the mass distribution brand. The partnership between the two companies started in 2017 with the equipment of 100 service stations across France. The specialist in outdoor digital display with sound on fuel dispensers was in charge, for a period of 6 years, of advertising management, network management and the production of spots for a clientele of local and national advertisers.
The new contract signed between Fill Up Media and Carrefour plans to replicate this same model within 250 additional service stations of the brand, for 8 years and 9 months, while extending the 100 service stations already equipped for the same duration .
Thanks to this new agreement, Fill Up Media will have, by the end of the first half of 2024, a total fleet of more than 6,000 advertising screens distributed among 850 service stations, allowing it to address more than 6 million motorists per week throughout France.
The company thus confirmed its ambition to reach 1,180 partner stations by 2025, representing a weekly audience of 10 million motorists.
Fill Up Media intends to duplicate this type of partnership with other major retail brands, in order to continue the deployment of its offer by primarily targeting areas with high traffic.